Overview
Egyptian streetwear and hoodie brand. I designed and developed an online store for Reef Egypta, focused on a design that feels like the brand.
Case study
Egyptian streetwear and hoodie brand.

Egyptian streetwear and hoodie brand. I designed and developed an online store for Reef Egypta, focused on a design that feels like the brand.
Lifestyle brands sell a feeling as much as a product. The store must look like the brand, tell its story and still make buying quick.
A visual design built around the brand’s colours, photos and tone.
Featured collections and best-sellers on the homepage.
Simple product pages and a short checkout.
Colours, type and imagery that match the brand.
Best-sellers and collections up front.
Quick browsing and buying from social media.
SEO basics on every page and product.
Goals, audience, competitors and content – agreed before any design.
Layout and visual identity, designed for mobile first and then desktop.
Development, content, speed, SEO and security set-up.
Testing on real devices, going live and support after launch.
Where it stands
The website is live at reefegypta.com. Have a look – and if you want something like it for your business, let’s talk.
Tell me about your business – I’ll reply with a clear plan and price. Free consultation on WhatsApp.